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Muscular Development
Muscular Development Magazine
Muscular Development Magazine was founded by one of the biggest names in weightlifting, Bob Hoffman. Hoffman was a weightlifter, owner of York Barbell and known as the “Father of Modern Weightlifting”. Hoffman ventured into the bodybuilding arena with both his publications and products. Muscular Development was initially a hybrid magazine that featured various types of lifting but eventually evolved into a hard core bodybuilding style magazine.Muscular Development was first published in 1964 and was edited by the legendary John Grimek for a couple of decades. That alone gave it the prestige it needed to compete at the top levels in the fitness magazine market. In 1986 Twin Labs, the supplement company, took over the magazine. In 2001 Steve Blechman, an executive Vice President of Twin Labs and son of its founder, stepped down from Twin Labs to run Muscular Development.
Blechman has zeroed Muscular Development in on hard core training as well as cutting-edge nutrition. The magazine doesn’t necessarily espouse any one viewpoint but going as hard as possible to build as an extreme physique. Mike Mentzer wrote articles for it, as well as Dan Duchaine and John Romero.
The layout style of the magazine is to feature the most extreme photos of the top lifters in intense workouts. It features many of the cutting edge supplements in its advertorial content. It also has featured a comic strip about Max Rep, a fictional bodybuilding champion. Muscular Development features a review of the major contests and the top finishers.
Muscular Development also sponsors some of the top bodybuilders under the “Team MD” banner. Muscular Development has a strong online presence at its home site where it advertises for a wide range of nutritional products. Several of the top pros blog at its site.
For more information go to Muscular Development back issues.
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