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Muscle Training Illustrated
Dan Lurie's Muscle Training Illustrated Magazine
Muscle Training Illustrated was born in bodybuilding’s roaring 60’s era, in 1965 by Dan Lurie. Lurie was a powerful bodybuilder (he won American’s most muscular man three years in a row) who held various strength records. Mr. World, Dave Draper, noted of Lurie:"He lifted tons, exhibited a Mr. Universe physique, printed words of inspiration and information for hundreds of thousands and spoke to the international audience to develop and popularize physical culture everywhere. He did these things when the sport was an infant, a child, a robust young man and the towering giant it has become today."
The magazine he founded, Muscle Training Illustrated, was an early frontrunner of today’s information packed, science based magazines and different from the other muscle mags, which could at times include gossip.
Lurie has passed on November 6, 2013 and so has Muscle Training Illustrated (last published in 1995) but you can still find copies out there if you want to dig into some great training articles.
Lurie was one of the first publishers to come out whole heartedly against drugs in bodybuilding, publishing a warning on the cover of a Muscle Training Illustrated edition way back in 1971.
Dan was a writer himself but also had contributions from all the top names of bodybuilding's past, including the Mr. Olympia winners such as Sergio Oliva, Arnold, Franco Columbu, Mike Mentzer and all the other top names.
Lurie was initially partnered with Joe Weider but split away from him when Weider started going a different direction and cut Lurie out.
According to Lurie, he created the IFBB before it was taken over by the Weiders and he also started the WBBG (World Body Building Guild), which he featured in Muscle Training Illustrated.
World bodybuilding hall of fame
Like many of the other top bodybuilding magazine publishers, Dan Lurie also "discovered" athletes and the best known is Lou Ferrigno, the Hulk.
For more information go to Muscle Training Illustrated back issues.
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