William Nathaniel "Bill" Phillips was born on September 23 1964 in Golden Colorado USA. Bill was always fascinated by building muscle and health generally. He started training as a bodybuilder in 1982 and was so taken with the sport that he moved to the Mecca of bodybuilding, which is Gold’s Gym at Venice beach California.
After giving it his best until 1986 and trying to compete he eventually gave up bodybuilding and decided to move back to Colorado and study at the University of Colorado in Denver. He was always fascinated by the use of steroids to build muscle and studied sports nutrition and exercise physiology all with specific emphasis on steroid chemistry.
Bill openly admits to taking steroids during those years training at Venice beach using drugs like Deca Durabolin, Andriol as well as Sustanon, and a few other drugs that helped him grow from 185 pounds to 215 pounds. Back in Colorado after completing his studies he started the Mile High Publishing Company.
He started with a simple newsletter, which he called the "Anabolic Reference Update" specifically designed to teach bodybuilders how to take anabolic steroids correctly. In 1992 he changed the name of his publication to Muscle Media 2000 which got the nickname "MM2K".
As part of this publication he also included a supplement review of natural products which he called "The Natural Supplement Review" which was supposed to be a general and unbiased review of all natural bodybuilding supplements that are available.
But this is not what happened and he strongly endorsed the supplement called MET-Rx simply because he had a way of making a profit from every bottle sold. This involved going into business with the creator of MET-Rx who was Dr. A. Scott Connelly as well as the personalities involved with the marketing like the professional bodybuilders Lee Labrada and Jeff Everson.
Connelly and Phillips eventually had a major disagreement about the marketing and distribution of the product and parted ways. Phillips then started working directly with the founder of Experimental and Applied Sciences (EAS) called Anthony Almada and Ed Byrd, which started in 1996.
Using a heavy editorial in his publication of the MM2K publication he would urge readers to buy this product called Myoplex marketed as a meal replacement powder as well as another product which was a creatine supplement called Phosphagen.
This took some serious promotion and marketing however the result was that it put Phillips at the top of the nutritional supplement industry that lasted for more than five years. The result was that Phillips became a millionaire and he later sold EAS to North Castle Partners for $160 million.
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